• December 12, 2017 /  Fashion Sales Shopping

    [Pub.15Yba] Download :

    Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




    by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

    ISBN : # | Date : 2016-04-30

    Description :

    PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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  • December 12, 2017 /  Fashion Sales Shopping

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    Mercedes-Benz’s Marketing Strategy in Mexico PDF




    by Joannis Paul Schweres : Mercedes-Benz’s Marketing Strategy in Mexico

    ISBN : #3656877637 | Date : 2015-01-19

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    PDF-e42a7 | Seminar paper from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to custo… Mercedes-Benz’s Marketing Strategy in Mexico


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  • December 11, 2017 /  Fashion Sales Shopping

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    Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF




    by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

    ISBN : #3824480360 | Date : 2004-05-27

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    PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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  • December 11, 2017 /  Fashion Sales Shopping

    [Pub.80rok] Download :

    Strategic Marketing Planning and Evaluation PDF




    by Geoff Lancaster : Strategic Marketing Planning and Evaluation

    ISBN : #8124204470 | Date : 2007-07-30

    Description :

    PDF-4a529 | … Strategic Marketing Planning and Evaluation


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  • December 11, 2017 /  Fashion Sales Shopping

    [Pub.49IXp] Download :

    Get High Sales By Knowing Your Customer: Learn The Marketing Skills Of Customer Perception And Products Strategy So You Can Build Up Customer Loyalty … Again Even With The Tough Market Competition PDF




    by Paula A. Robles : Get High Sales By Knowing Your Customer: Learn The Marketing Skills Of Customer Perception And Products Strategy So You Can Build Up Customer Loyalty … Again Even With The Tough Market Competition

    ISBN : #1461056705 | Date : 2011-04-11

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    PDF-a8d3a | Marketing, whether online or offline, is and always will be a people business. The concept of “building relationships” does not only apply to network marketing or affiliate marketing but in all the other forms of marketing as well. Marketers focus a great deal on building relationships and keeping customers happy because they understand that a product’s selling power lies on customer sat… Get High Sales By Knowing Your Customer: Learn The Marketing Skills Of Customer Perception And Products Strategy So You Can Build Up Customer Loyalty … Again Even With The Tough Market Competition


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  • December 10, 2017 /  Fashion Sales Shopping

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    CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma) PDF




    by BPP : CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma)

    ISBN : #0751748757 | Date : 2003-09

    Description :

    PDF-47bdb | This study text focuses on strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma)


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  • December 8, 2017 /  Fashion Sales Shopping

    [Pub.66tYq] Download :

    Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy PDF




    by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

    ISBN : #0684864665 | Date : 2000-06-27

    Description :

    PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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  • December 7, 2017 /  Fashion Sales Shopping

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    The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful (Business Books) PDF




    by Rhett Power : The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful (Business Books)

    ISBN : #1259859177 | Date : 2017-01-05

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    PDF-e1dc1 | The action plan for building your entrepreneurial empire―one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow―which takes knowledge, persistence, and patience.The Entrepreneurs Book of Actions helps you develop … The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful (Business Books)


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  • December 5, 2017 /  Fashion Sales Shopping

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    It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service PDF




    by John Frazer-Robinson : It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service

    ISBN : #0749430737 | Date : 2000-01-01

    Description :

    PDF-83770 | For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into ‘marketing miracles’ to gain a leading edge in today’s highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the ‘miracles’ happen naturally: sales go up, costs go down. This practical ‘bible’… It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service


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  • December 4, 2017 /  Fashion Sales Shopping

    [Pub.60jbI] Download :

    New Economy – New Competition: The Rise of the Consumer? PDF




    by D. Asch : New Economy – New Competition: The Rise of the Consumer?

    ISBN : #0333778235 | Date : 2001-01-25

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    PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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