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    The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy PDF




    by Corinna Jung : The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy

    ISBN : # | Date : 2011-12-08

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    PDF-5cd96 | Research Paper (undergraduate) from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. IntroductionConsumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fasc… The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy


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    [Pub.11udM] The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy PDF | by Corinna Jung


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