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    Media Planning Workbook PDF




    by William B. Goodrich : Media Planning Workbook

    ISBN : #0844235415 | Date : 2001-01-01

    Description :

    PDF-81e14 | Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they’ll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analy… Media Planning Workbook


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    [Pub.36bON] Media Planning Workbook PDF | by William B. Goodrich


    Media Planning Workbook by by William B. Goodrich

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